#BCM240 – Digital Storytelling (Reflection Post)

My project link in Youtube: http://www.youtube.com/watch?v=QRAiFq9DAAA&feature=youtu.be

The topic of my digital story telling project is youth and their mobile phone. The purpose of selecting this topic is because mobile phone plays a very important role to our everyday life especially towards the youth. According to Campbell (2006), young people tend to have very positive perceptions towards their mobile phones, it has become an important tool for social connection (as cited in Andrew, Ledbetter & Amber 2013). The main message of this project is letting audience know the relationship between youth and their mobile phone and how this impacts their life. The two contrasting arguments in my story is that mobile phone brings a lot of advantages to our daily life such as communication tool, increase the connectedness among friends and family, bring convenience for us with the multiple functions available in phone and others. However, it does create some negative impact. Even though cell phones are technically banned in schools, a research shows that 64% of teens who own cell phones have texted during class (Lenhart, Ling, Campbell, & Purcell, 2010 as cited in Andrew, Ledbetter & Amber 2013). This has negatively impact their study life by reducing the attention to classroom task.

The digital storytelling project will be uploaded to YouTube. YouTube is a video sharing website that allows billions of people to discover, watch and share originally-created videos (YouTube 2013). YouTube is characterized by global audiences dispersed in different spatial and temporal locations of Internet access (Sumiala & Tikka 2013). By uploading the project in YouTube, people around the world could access to my project and it offers text facility that viewer able to post comment on it. Viewers are able to rate, like or unlike the video as well. Through this, I could get feedback on my project and interact with the viewers in this online space. Acording to Chenail (2009), YouTube offers students, teachers and practitioners of a platform to introduce basic qualitative research concepts, sharing qualitative data from interviews and field observations, and presenting completed research studies (as cited in Zia, Paratha & Jan 2012).

The theory that used to further discuss this topic is uses and gratification theory which focuses on why people turn to the media to satisfy their social and psychological needs. According to Dimmick et.al (1994), there are two motives of using mobile phone which is instrumental and intrinsic need (as cited in Balakrishnan & Raj 2012). Instrumental need refers to the use of mobile phone to accomplish a task while intrinsic need is the communication for the purpose of companionship or reassurance. The theory also explained the private use of public space which is using mobile phone in public places such as cinemas, classrooms and others. A short interview was conducted as well to understand how youth attach to their phone and to further understand the needs of mobile phone in their life. The purpose of doing this interview is to gain more interactivity while doing this project. From the interview, all of the youth are very attach to their phone and they use it for several purposes such as listening to music, browsing their social media, chatting with friends and so on.

While doing this project, pictures and background music are the most challenging part. We are only allowed to use licensed audio and picture in our project. There are some links provided for us to find materials for the project however the materials are limited. Therefore it requires more time and effort while searching for the pictures and background music that is needed for the project. Copyright issue may arise due to the usage of images and music sourced from third parties in the project. Given that this university project, copyrighted materials such as images and background music use in the project will be used on the basis of fair use that creates exceptions for creative works used for educational purposes. According to ADEC (1996), fair use is a legal principle that provides certain limitations on the exclusive rights of copyright holders. Under the Portion Limitations Sections 6.2.1, students may incorporate portions of lawfully acquired copyrighted works when producing their own educational multimedia projects for a specific course (ADEC 1996).

This is the first time doing a research assignment into video clip which I found it very interesting. This subject’s assessment digital storytelling is very interactive compare to other assessment. Mollgaard (2007) mentioned that the new generation is portrayed as essentially different from the older in education, social and cultural expectations and needs are intensely shaped by digital technology. The assessment required us to do it in digital platform which provides greater interactivity that enables us to engage with others around the world such as UOW students in Australia. Through this project, I learned about how space and place affects the media audience and this gave me an idea on how to carry out this digital story telling project.


Andrew, M, Ledbetter, & Amber, N 2013, ‘Teacher Technology Policies and Online Communication Apprehension as Predictors of Learner Empowerment’, Communication Education, vol.62, no.3, pp.301-317, accessed 18/10/2013, http://www.tandfonline.com.ezproxy.uow.edu.au/doi/pdf/10.1080/03634523.2013.767917

ADEC 1996, Fair use guidelines for educational multimedia, accessed 6/11/2013, http://www.adec.edu/admin/papers/fair10-17.html

Balakrishnan, V, & Raj, R 2012, ‘Exploring the relationship between urbanized Malaysian youth and their mobile phones: A quantitative approach’, Telematics & Informatics, vol.29, no.3, pp.263-272, accessed 14/10/2013, http://ey9ff7jb6l.search.serialssolutions.com.ezproxy.uow.edu.au/?genre=article&issn=07365853&title=Telematics+%26+Informatics&volume=29&issue=3&date=20120801&atitle=Exploring+the+relationship+between+urbanized+Malaysian+youth+and+their+mobile+phones%3a+A+quantitative+approach.&spage=263&pages=263-272&sid=EBSCO:Communication+%26+Mass+Media+Complete&aulast=Balakrishnan%2c+Vimala

Mollgaard, M 2007, ‘1. Reflecting the new realities of the digital age’, Pacific Journalism Review, vol.13, no.1, pp. 8-18, accessed 6/11/2013, http://web.ebscohost.com.ezproxy.uow.edu.au/ehost/pdfviewer/pdfviewer?sid=00653f37-43ad-49ac-9596-8499205ddcc6%40sessionmgr112&vid=1&hid=121

Sumiala, J, & Tikka, M 2013, ‘Broadcast Yourself—Global News! A Netnography of the “Flotilla” News on YouTube,’ Communication, Culture & Critique, vol.6, no.2, pp.318-335, accessed 6/11/2013, http://ey9ff7jb6l.search.serialssolutions.com.ezproxy.uow.edu.au/?genre=article&issn=17539129&title=Communication%2c+Culture+%26+Critique&volume=6&issue=2&date=20130601&atitle=Broadcast+Yourself-Global+News!+A+Netnography+of+the+%27Flotilla%27+News+on+YouTube+Broadcast+Yourself-Global+News!+A+Netnography+of+the+%27Flotilla%27+News+on+YouTube.&spage=318&pages=318-335&sid=EBSCO:Communication+%26+Mass+Media+Complete&au=Sumiala%2c+Johanna+Maaria

Youtube 2013, About Youtube, accessed 6/11/2013, http://www.youtube.com/yt/about/en-GB/

Zia, A, Paracha, S, & Jan, M 2012, ‘Usage of Social Networking Website (YouTube) by Teenagers in Lahore, Pakistan’, Global Media Journal: Pakistan Edition, vol.5, no.2, pp.26-40, accessed 6/11/2013, http://web.ebscohost.com.ezproxy.uow.edu.au/ehost/pdfviewer/pdfviewer?sid=b358ffea-bbaa-4423-87e1-c874670c4be5%40sessionmgr113&vid=1&hid=121


#BCM240 Reflection

Blogs have become one of the best-received applications in the Web 2.0 era and have fundamentally changed the way we use the Internet, from mostly information consumers to information creators and contributors (Du & Wagner, 2007).

Time flies in a blink of eyes, it has almost come to the end of my semester. This will be my last academic blog posting for my final semester of degree. I have been blogging for the past three semester, it is not a new experience for me however i did learn a lot each time i blog. I do love academic blogging, it lets me further understand each of every topic i learnt and it helps me to bring together aspects of my academic and non-academic lives.  The primary goal for blogging is encourage students to be continually engaging with the subject material that thought in class by adding in some of their research and expressing their opinions and ideas. Wang, Lin and Liao (2012) mentioned that blogs in online educational settings has the potential to help enhance students’ knowledge sharing and learning effectiveness. As mentioned in the quote above, blogs changed the way we use internet. From getting information from the internet, we create blogs that enable us to share, create and interact in a virtual space as well through writing and commenting on each other’s posts to generate knowledge. It let us further understand each topic not only by doing further research on our blog posting but also reading through our classmates’ posting as well. Furthermore, we could understand peoples’ idea and thought on particular topic too after reading their blog posting. Yu-jung and Yu-chih (2012) claimed that blogging creates the sense of ownership and encouraged students to write freely and promoted self-expression, and construction of knowledge collaboratively. I agreed with the scholars, blogging let us express ourselves freely on discussing thoughts, ideas and opinions.


My leading readership comes from Malaysia, United States, United Kingdom and Australia. I was quite surprised when I found out i actually attracted so much readers oversea and this motivated me to do it better. This is how powerful internet could be, bringing all audience from different country around the world. We don’t know who they are, but we are connected in the web space.



The attachment above shows that one of my blog post – piracy attracted the most viewers this month. The stats from WordPress is really useful to let us know where our audience from and what topic is more favorable by them. It could let us further improve our blog content and writing style as well.

In a nutshell, blogging helps me discovered issues regarding Media, Audience and Place and how media is consumed and the way media influencing our life. The topic that build my interest the most is the mobile audience. I think the reason is because I’m overattach to my phone as well hence i could provide more opinion and interested to find out more on this topic. It provide me a platform to share my opinions and thoughts with everyone around the world. In addition, blogging is capable of building a broader range of skills relevant to academic research such as information searching, literature reviewing, and writing skills like organizing, paraphrasing, and referencing (Eddy 2010). I would say blogging is useful for academic purpose that enable students to do further research for all the topic we learnt in class. It is about a self-presentation, information exchange and social networking. We present our own opinions, exchange information with others who are doing the same topic and lastly blogging connect us with others around the world.



Eddy, C 2010, Using blogging to enhance the initiation of students into academic research, Computers & Education, vol.55, no.2, pp.798-807, accessed 20/10/2013, http://www.sciencedirect.com.ezproxy.uow.edu.au/science/article/pii/S0360131510000989

Yu-jung, C, Yu-chih, S 2012, Blogging to learn: becoming EFL academic writers through collaborative dialogues, Language, Learning & Technology, accessed 20/10/2013, http://go.galegroup.com.ezproxy.uow.edu.au/ps/i.do?action=interpret&id=GALE%7CA281111855&v=2.1&u=uow&it=r&p=AONE&sw=w&authCount=1

Wang, Y, Lin, H, Liao, Y 2012, Investigating the individual difference antecedents of perceived enjoyment in students’ use of blogging, British Journal of Educational Technology, vol. 43, no.1, pp.139–152, accessed 20/10/2013, http://onlinelibrary.wiley.com.ezproxy.uow.edu.au/doi/10.1111/j.1467-8535.2010.01151.x/pdf

#BCM240 – Mobile Audiences

According to ITU (2010) (as cited in Humphreys, Pape & Karnowski 2013), there are over five billion mobile phones users worldwide and this make the most popular and rapidly adopted information communication technology in history. The mobile communication is getting more saturated by mobile internet services, it also merged into wider media context which involve of both hardware (cameras, audio players etc) and software (Facebook, games etc). It is quite amazing when we compare the phone in 1990s and the phone we are currently using right now, the technology could grow so rapidly.

Image URL: http://3.bp.blogspot.com/_Le87uN76GVw/SrpMQ2-H5HI/AAAAAAAAA7s/IGZlOgJMnaU/s320/gap.jpg

We are living in a media saturated world today. Kids in the old time were playing with some barbie doll but kids today are playing with their ipad or iphone. It is quite sad to see this happen because peoples nowadays are over attached with their devices especially phone. Technology advancement makes everyone’s life turn much easier because we could do a lot of thing by using our phone. For instance like email, social media chatting, gaming, reading news and others. Instead of getting someone’s phone number, we will ask for their Facebook username, wechat id etc these day.

photo (2)_副本

The photos above taken by me as required for this week blogging. In my opinion, youth and kids nowadays are overattach to their phone. According to research, young people often think about their phone when they are not using, it is a phenomenon termed as cognitive salience whereby users constantly check their mobile phones for missed messages or calls (Humphreys et.al 2013). Mobile phones shorten the physical distant between people because everyone gets connected by using those social media. We could video call with someone far away from us, texting with people around the world. Some youth even think that using a technologically advanced mobile phone could higher their status among their peers. Green (2002) (as cited in Humphreys et.al (2013) mentioned that it is basically a space-adjusting technology that allows one to move around easily in different and multiple social spaces. We could carry our mobile phone everywhere and it serve as a private space for us. Some people are more comfortable by texting instead of talking face to face. It serve as a private space because we could make our phone private by setting passcode, without letting someone else see the content of our phone.  Mobile phone is more to a private device compare to a laptop or tablet because the screen is particularly small, people could hardly see the content of it. It has no doubt that mobile phone bring a lot of convenience to our life however it does impose a lot of disadvantage to us as well.


Humphreys, L, Pape, T, Karnowski, V 2013, ‘Evolving mobile media: uses and conceptualizations of the mobile internet’, Journal of Computer-Mediated Communication, vol.18, no.4, accessed 10/10/2013, http://ey9ff7jb6l.search.serialssolutions.com.ezproxy.uow.edu.au/?genre=article&issn=10836101&title=Journal+of+Computer-Mediated+Communication&volume=18&issue=4&date=20130701&atitle=Evolving+Mobile+Media%3a+Uses+and+Conceptualizations+of+the+Mobile+Internet.&spage=491&pages=491-507&sid=EBSCO:Communication+%26+Mass+Media+Complete&aulast=Humphreys%2c+Lee

#BCM240 – Piracy

It is common to see people downloading movie or music song online these days. The proliferation of digital technology enables everyone to do this easily.  As Mr Faizal ask in the class, how many of us never download anything illegally before, none of us rise up our hand. Piracy had become a common behavior in the society today. The infographic below shows some facts of piracy.


Infographic URL: http://www.go-gulf.com/blog/online-piracy/

As we could see, 70% of people felt nothing wrong in online piracy. In my opinion, everyone think that it is common to do so, none of us felt like it was a crime in doing this even though we knew this is illegal. We used to watch the latest drama or movie from the internet, downloading the song we like and burn it into cd etc. In addition, piracy leads to some economic downturn as well, music industry losses 12.5 billion each year and 71,060 jobs lost in United States each year. UK revenues from online music were higher than revenues for both CDs and vinyl combined for the first time in 2013 (Gibbs 2013). Malaysia rated as the top 5 country for online piracy with 75% while the country that involves the most online piracy is China.

In the article of Mirghani (2011), the author said that everybody is a pirate, the advance technology and increases the infringement. Some recent surveys indicate that more than half of the United States college students frequently download music and movies illegally from unlicensed P2P networks (RIAA as cited in Mirghani 2011). I think this happen in almost every country because teenagers spend a lot of their time with the internet, thus it is common to see this happen. Furthermore, Amici (as cited in Mirghani 2011) mentioned that almost every act of teaching relies on others’ copyrighted works. Many of the basic tools of teaching would usually constitute copyright infringements such as distributing photocopies, performing copyrighted works in class, and viewing film and video in class. In addition, students rely on copying, distribution, and performance of copyrighted works as well while doing our assignments. There are many reason that cause piracy happens, the main reason is probably because most of the thing available in the internet is free and it could be easily accessed. I think it is not easy to curb piracy as in the technologies are getting more advance and people rely too much over the internet. However, it is still important to educate the society that piracy is not a good behavior.



Mirghani, S 2011, ‘The War on Piracy: Analyzing the Discursive Battles of Corporate and Government-Sponsored Anti-Piracy Media Campaigns’, Critical Studies In Media Communication, vol.28, no.2, pp.113-134, accessed 4/10/2013, http://web.ebscohost.com.ezproxy.uow.edu.au/ehost/pdfviewer/pdfviewer?sid=9676127f-bccc-4a16-b37d-dcaba28ea286%40sessionmgr15&vid=1&hid=24

Gibbs, S 2013, Google takes down more than eight ‘pirate’ links every second, accessed 4/10/2013, http://www.theguardian.com/technology/2013/oct/07/google-pirate-links-digital-revenue-copyright-holders

#BCM240 – Fandom

Fandom refers to fans of sport or famous person. Research shows that sports fans do influence the business practices today. Sports team brands have astonishing power to infiltrate culture, particularly in the media-saturated economy of the 21st century (Guschwan 2012). .Most of the sports fans for instance like football fandom, they often watched live matches in stadium or through television. These matches act like an endorsement for the media products and licensed merchandise such as Nike. During the matches, the football players will wear their jersey sponsored by particular brand at the same time they are promoting it as well. When this fandom saw their favorite team or player wearing the latest jersey, they will get one as well. Guschwan (2012) explored that fans of any sports team are an asset of the brand, brand managers realized the usefulness of fans and are seeking to exploit fan labor. In the meantime, social media enabled the fans to easily meet online, thus created an online opportunity for the marketers to exploit the fan labor.

One famous football player I would mention is Cristiano Ronaldo who earns nearly half of his $44 million income from sponsors. Ronaldo’s 60 million Facebook fans and 20 million Twitter followers are both tops among all athletes (Badenhausen 2013). The video above shows Andy Caine, Nike Football Creative Director talks about the insights and inspiration behind Cristiano’s new collection. Ronaldo is currently in the last year of a previous five-year deal signed with Nike in 2010. The huge marketing potential for Ronaldo is pretty apparent on a global level hence Nike s looking to further lock down the world’s most popular athlete (Sneaker Report 2013). With Cristiano Ronaldo providing the star power, Nike engaged multitudes of fans. The academic discourse of fandom led by Henry Jenkins centers the consumers’/fans’ uses, needs and desires, while dealing warily with the inherent economic and power inequalities of the marketplace (Guschwan 2012). Nike does establish a page with all the endorsement products of Ronaldo (http://nikeinc.com/cristiano-ronaldo). In my opinion, celebrity endorsement is very important for a product or brand to attract the target audience to purchase the products. Sports team brands use individual stars to boost the team brand. In addition, the power of fandom does give a very big influence as well in a way that giving out full supports to their favorite celebrity.


Badenhausen, K 2013, Floyd Mayweather fans versus Cristiano Ronaldo fans on social media, accessed 27/9/2013, http://www.forbes.com/sites/kurtbadenhausen/2013/08/13/floyd-mayweather-fans-versus-cristiano-ronaldo-fans-on-social-media/

Guschwan, M 2012, Fandom, brandom and the limits of participatory culture, Journal of Consumer Culture, vol.12, no.11, pp.19-40, accessed 27/9/2013, http://joc.sagepub.com.ezproxy.uow.edu.au/content/12/1/19.full.pdf+html

Snearker Report 2013, Nike reportedly working out $64 million endorsement deal for Cristiano Ronaldo, accessed 27/9/2013, http://sneakerreport.com/news/nike-reportedly-working-64-million-endorsement-deal-cristiano-ronaldo/

Why Things Matter

#1. The world is interconnected

We are living in a world that everything around us are connected to each other. Not only peoples, but the appliances, objects, devices as well. A world which the energy flowing one way to another. Information network available everywhere, we can actually access to the internet no matter where we are. For instance, we are connected to people out from Malaysia with all the social media platform today. Facebook, twitter, instagram, email and so on allow us to connect with people all over the world. So do the devices as well. A mobile phone have the function of calling and messaging, connected with the google maps and others. Reaney (2012) mentioned that 85% of people around the globe who are connected online send and receive emails and 62% communicate through social networking sites.

Image URL: http://bit.ly/ZrVyJh

#2. Crumbling of physical borders

People today are less conscious about the borders as well. Things are become so easy with the availability of internet, location and country are no longer a problem anymore. Internet allows people to get connected in anywhere and anytime. As the information are decentralized, we have physical device to access something, eg: mobile phone and laptop. The homogenization of time and space does’t matter anymore. We are no longer bound to the physical space. The media used to be mass media, but it is currently jumping to a smaller market. For instance, instagram, facebook, pinterest and others. Media today is all the combination of all those small platform.

#3. Internet of things

Image URL: http://semanticweb.com/infographic-the-growing-internet-of-things_b21593

All the physical objects are connecting to internet and the objects are becoming tangible social actors. The social actors will tell us what to do. For example, when you are hungry u post at your twitter or facebook what should you eat, your friends will reply you with all sort of different answer that telling what you should eat. Internet of thing is a form of social connections that allow us understanding the identity. It is about how do people want to use their devices.

Image URL: http://www.mediabistro.com/alltwitter/internet-60-seconds_b10248

Within this one minute on the internet:

  • 168 million emails are sent
  • 695,000 status updates and 510,040 comments are published on Facebook
  • Google serves more that 694,445 search queries
  • 370,000+ minutes of voice calls done by Skype users
  • 20,000 new posts are published on Tumblr
  • 13,000+ hours of music streaming flows from Pandora
  • More than 13,000 iPhone apps are downloaded
  • 6,600 images are published on Flickr
  • 600 videos (about 25 hours of content) are uploaded to YouTube

#4. The impact of things connected

The objects will have unique network address making each discrete object uniquely identifiable. The objects are able:-

  • Dynamically register changes to their environment.
  • Store and process that information, as well as independently initiate action (able to do things at their own).
  • Have a semantic interface for humans, for instance communicate and access network objects.
  • Remote accessibly.

Things today are no longer stand alone meaningless objects, they are having relationship with the peoples. In year 2008, more objects are connected to the internet than peoples and it is predicted that 50 billion objects will be connect to the internet by 2020.

Image URL: http://www.jplattel.nl/the-evolution-of-the-internet-of-things/


Raeney, P 2012, Most of world interconnected through email, social media, accessed 8/11/2012, http://www.reuters.com/article/2012/03/27/net-us-socialmedia-online-poll-idUSBRE82Q0C420120327

Apple & Android

A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. The most common mobile operating systems (OS) used by modern smartphones include Google’s Android, Apple’s iOS, Nokia’s Symbian, RIM’s BlackBerry OS, Samsung’s Bada, Microsoft’s Windows Phone, Hewlett-Packard’s webOS, and embedded Linux distributions (Mashable 2012). In the market today, the top 2 choices of everyone will be apple and android and there goes a lot of battles and comparison between them. Both Apple and Android have their own advantage and disadvantage, we couldn’t say which one is better than the another one.

A short history of phone:-

1983: First mobile phone in the market (Motorola)

1997: First ‘smart phone’ (Philips Ilium Synergy)

2001: First 3G networks (Japan & Korea)

2007: First Iphone

2008: First Android Phone (HTC Dream)

Image URL: http://visual.ly/apple-vs-android-history-and-user-info

As we could see from the infographic, Android users are currently more than Apple users. 54.8% of Android applications are free while only 45.2% of Apple applications are free. Iphone is a closed device which Apple decide the limit of functionality of the device. Apple have completely control over the platform, content and the user. The users shall not modify the operating system. Besides, Apple only allow certain applications, some of the applications are not allow to enter the application store. On the other hand, Android is a open source device, where it allows independent application market.

android iphone market share newspaper

Image URL: http://eurodroid.com/2010/05/12/android-vs-iphone-sales-story-hits-the-press/

Many of the Apple users are switching to Android today. What drives them to switch this? As we could see from the image above, price is a huge factors. Android phones are cheaper compare to Apple. Besides there are many choices of Android phone such as HTC, Samsung and so on. I’ve mentioned above Android have more free applications than Apple as well. Will it be one of the factor too? The battle is still going on, even though Android having more users than Apple now, but we wouldn’t know how will it be after 3 years, 5 years or even 10 years. By the time there might be another operating system coming out as well. If you were to purchase a phone right now, which will be your first choice?


Mashable 2012, Smartphone, accessed 2/11/2012, http://mashable.com/follow/topics/smartphone/