#BCM240 – Digital Storytelling (Reflection Post)

My project link in Youtube: http://www.youtube.com/watch?v=QRAiFq9DAAA&feature=youtu.be

The topic of my digital story telling project is youth and their mobile phone. The purpose of selecting this topic is because mobile phone plays a very important role to our everyday life especially towards the youth. According to Campbell (2006), young people tend to have very positive perceptions towards their mobile phones, it has become an important tool for social connection (as cited in Andrew, Ledbetter & Amber 2013). The main message of this project is letting audience know the relationship between youth and their mobile phone and how this impacts their life. The two contrasting arguments in my story is that mobile phone brings a lot of advantages to our daily life such as communication tool, increase the connectedness among friends and family, bring convenience for us with the multiple functions available in phone and others. However, it does create some negative impact. Even though cell phones are technically banned in schools, a research shows that 64% of teens who own cell phones have texted during class (Lenhart, Ling, Campbell, & Purcell, 2010 as cited in Andrew, Ledbetter & Amber 2013). This has negatively impact their study life by reducing the attention to classroom task.

The digital storytelling project will be uploaded to YouTube. YouTube is a video sharing website that allows billions of people to discover, watch and share originally-created videos (YouTube 2013). YouTube is characterized by global audiences dispersed in different spatial and temporal locations of Internet access (Sumiala & Tikka 2013). By uploading the project in YouTube, people around the world could access to my project and it offers text facility that viewer able to post comment on it. Viewers are able to rate, like or unlike the video as well. Through this, I could get feedback on my project and interact with the viewers in this online space. Acording to Chenail (2009), YouTube offers students, teachers and practitioners of a platform to introduce basic qualitative research concepts, sharing qualitative data from interviews and field observations, and presenting completed research studies (as cited in Zia, Paratha & Jan 2012).

The theory that used to further discuss this topic is uses and gratification theory which focuses on why people turn to the media to satisfy their social and psychological needs. According to Dimmick et.al (1994), there are two motives of using mobile phone which is instrumental and intrinsic need (as cited in Balakrishnan & Raj 2012). Instrumental need refers to the use of mobile phone to accomplish a task while intrinsic need is the communication for the purpose of companionship or reassurance. The theory also explained the private use of public space which is using mobile phone in public places such as cinemas, classrooms and others. A short interview was conducted as well to understand how youth attach to their phone and to further understand the needs of mobile phone in their life. The purpose of doing this interview is to gain more interactivity while doing this project. From the interview, all of the youth are very attach to their phone and they use it for several purposes such as listening to music, browsing their social media, chatting with friends and so on.

While doing this project, pictures and background music are the most challenging part. We are only allowed to use licensed audio and picture in our project. There are some links provided for us to find materials for the project however the materials are limited. Therefore it requires more time and effort while searching for the pictures and background music that is needed for the project. Copyright issue may arise due to the usage of images and music sourced from third parties in the project. Given that this university project, copyrighted materials such as images and background music use in the project will be used on the basis of fair use that creates exceptions for creative works used for educational purposes. According to ADEC (1996), fair use is a legal principle that provides certain limitations on the exclusive rights of copyright holders. Under the Portion Limitations Sections 6.2.1, students may incorporate portions of lawfully acquired copyrighted works when producing their own educational multimedia projects for a specific course (ADEC 1996).

This is the first time doing a research assignment into video clip which I found it very interesting. This subject’s assessment digital storytelling is very interactive compare to other assessment. Mollgaard (2007) mentioned that the new generation is portrayed as essentially different from the older in education, social and cultural expectations and needs are intensely shaped by digital technology. The assessment required us to do it in digital platform which provides greater interactivity that enables us to engage with others around the world such as UOW students in Australia. Through this project, I learned about how space and place affects the media audience and this gave me an idea on how to carry out this digital story telling project.


Andrew, M, Ledbetter, & Amber, N 2013, ‘Teacher Technology Policies and Online Communication Apprehension as Predictors of Learner Empowerment’, Communication Education, vol.62, no.3, pp.301-317, accessed 18/10/2013, http://www.tandfonline.com.ezproxy.uow.edu.au/doi/pdf/10.1080/03634523.2013.767917

ADEC 1996, Fair use guidelines for educational multimedia, accessed 6/11/2013, http://www.adec.edu/admin/papers/fair10-17.html

Balakrishnan, V, & Raj, R 2012, ‘Exploring the relationship between urbanized Malaysian youth and their mobile phones: A quantitative approach’, Telematics & Informatics, vol.29, no.3, pp.263-272, accessed 14/10/2013, http://ey9ff7jb6l.search.serialssolutions.com.ezproxy.uow.edu.au/?genre=article&issn=07365853&title=Telematics+%26+Informatics&volume=29&issue=3&date=20120801&atitle=Exploring+the+relationship+between+urbanized+Malaysian+youth+and+their+mobile+phones%3a+A+quantitative+approach.&spage=263&pages=263-272&sid=EBSCO:Communication+%26+Mass+Media+Complete&aulast=Balakrishnan%2c+Vimala

Mollgaard, M 2007, ‘1. Reflecting the new realities of the digital age’, Pacific Journalism Review, vol.13, no.1, pp. 8-18, accessed 6/11/2013, http://web.ebscohost.com.ezproxy.uow.edu.au/ehost/pdfviewer/pdfviewer?sid=00653f37-43ad-49ac-9596-8499205ddcc6%40sessionmgr112&vid=1&hid=121

Sumiala, J, & Tikka, M 2013, ‘Broadcast Yourself—Global News! A Netnography of the “Flotilla” News on YouTube,’ Communication, Culture & Critique, vol.6, no.2, pp.318-335, accessed 6/11/2013, http://ey9ff7jb6l.search.serialssolutions.com.ezproxy.uow.edu.au/?genre=article&issn=17539129&title=Communication%2c+Culture+%26+Critique&volume=6&issue=2&date=20130601&atitle=Broadcast+Yourself-Global+News!+A+Netnography+of+the+%27Flotilla%27+News+on+YouTube+Broadcast+Yourself-Global+News!+A+Netnography+of+the+%27Flotilla%27+News+on+YouTube.&spage=318&pages=318-335&sid=EBSCO:Communication+%26+Mass+Media+Complete&au=Sumiala%2c+Johanna+Maaria

Youtube 2013, About Youtube, accessed 6/11/2013, http://www.youtube.com/yt/about/en-GB/

Zia, A, Paracha, S, & Jan, M 2012, ‘Usage of Social Networking Website (YouTube) by Teenagers in Lahore, Pakistan’, Global Media Journal: Pakistan Edition, vol.5, no.2, pp.26-40, accessed 6/11/2013, http://web.ebscohost.com.ezproxy.uow.edu.au/ehost/pdfviewer/pdfviewer?sid=b358ffea-bbaa-4423-87e1-c874670c4be5%40sessionmgr113&vid=1&hid=121



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