Weblog

Here’s a short video clip about blogging before I start writing.

‘A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. Postings on a blog are almost always arranged in cronological order with the most recent additions featured most prominantly.’ – Matisse Enzer (2011)

In the article of Shirky (2002), he argued that most of us can’t make money by doing weblog. If by blogging itself, it is possible but quite hard to make money but there’s such thing call Nuffnang which is born in Malaysia. Well, what is Nuffnang? Nuffnang is a place where bloggers generate income through blog ads placed by various brands, and become part of a close-knit community through a vast range of exclusive events and contests they organize and support (Nuffnang, 2012). Nuffnang.com.my is launched on 27th February 2007.

Image URL: http://www.nuffnang.com.my/about/our-name

Nuffnang allows blogger to make money through blogging. First is placing advertisement in their own blog and when someone visit your blog and click on the advertisement, money counts. Second type is by participating in the contest organize by them and lastly do an advertorial like a blog review for a certain brand and you will get paid.

Source URL: http://www.chuckei.com

This is a famous blogger from Malaysia. Her name is Jane and her blog is http://www.chuckei.com. I’m going to use her blog as example.

Source URL: http://www.chuckei.com

So the two TLC advertisement is what I’ve mentioned just now placing advertisements in their own blog. So when people read your blog and click on it, money counts. However, blogger have to be hardworking to update their blog often to increase the traffic to their website. Nuffnang cooperate with many different brand such as Nike, Citibank, Nokia, F&N, Disney Pictures, Honda, Samsung, Proctor & Gamble and many more. Therefore there will be many different kind of advertisement appear in the blog.

This is the money earned from the advertisements. I got this from my friend, she’s a blogger and she placed Nuffnang in her blog too. According to my friend, she received the payment twice before. Basically she just blog about her daily life and nothing special much, but it could generates money as well.

Source URL: http://blog.nuffnang.com.my/2012/09/25/veet-it-off-with-nuffnang/

This is a competition organized by Nuffnang for the bloggers to win cash prizes and products. Blogger just have to follow the step provided by them and they might winning it. Simple and cool way to get reward.

Source URL: http://www.chuckei.com/search/label/Advertorials%20%E2%99%A5?max-results=20#.UGMCyY3iadA

Lastly, this is the advertorial and the blogger is doing blog review for Samsung Galaxy Note. Some company like to find blogger to do a blog posting on their new launch product. The main reason is most of the famous blogger have many followers and they could influence those followers to purchase the product.

According to Sifry’s Alert (2004), on an average weekday, there are over 15,000 new weblogs created per day. That means that a new weblog is created somewhere in the world every 5.8 seconds. There are over 275,000 individual posts every day which means that on average, more than 3 blogs are updated every second. The two charts below to support what he said.

Technorati tracking graph of weblog growth

Statistic URL: http://www.sifry.com/alerts/archives/000356.html

technorati-newlyadded-06-2004.PNG

Statistic URL: http://www.sifry.com/alerts/archives/000356.html

As we could see, the number of blogger is increasing day by day. Blog allows us to express our own thoughts without any barriers. Besides, it doesn’t cost anything as well. In this platform, everyone can be a writer for anything.

Source URL: http://blogging.org/blog/blogging-stats-2012-infographic/

The source above is a survey done by Blogging.org over 1000 bloggers across US. According to Rampton (2012), there are an estimated 31 Million bloggers in the US as of July 2012. Rampton continued saying that: –

  • 8% Enough Money To Support A Family
  • 81% Never Make $100 From Blogging
  • 9% Enough To Sustain Their Personal Lifestyle Blogging 4-6 Hours A Day
  • 2% Make $150K+ Blogging 1-2 Hours A Day

There are 19% of US bloggers actually makes money and having a big impact in their life. As i mentioned the blogger just now, Jane who’s from Malaysia she makes a lot of money through blogging as well. For your information, she did mention in her blog before she bought herself a car one year ago and she’s only 20 years old. However, i agreed with what Shirky said, blogging just could be an amateur to earn some side income.

References:

Enzer, M 2011, Glossary of Internet Terms, accessed 26/9/2012, http://www.matisse.net/files/glossary.html

Nuffnang 2012, Our Story, accessed 26/9/2012, http://www.nuffnang.com.my/about/our-story

Rampton, J 2012, Blogging stats 2012 (infographic), accessed 26/9/2012, http://blogging.org/blog/blogging-stats-2012-infographic/

Sifry’s Alert 2004, Technorati tracks 3 million blogs, accessed 26/9/2012, http://www.sifry.com/alerts/archives/000356.html

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6 thoughts on “Weblog

  1. Weblogs not only can reach broad audiences and it definitely makes our life easier compare to books. As you can see, we can get so many variety of information from weblog but we need to search many different books if all of them come from different topic. Don’t you think it is kind of wasting time and tiring job? We can easily get the information that we want to find with the connection of internet.

  2. I agree it actually is, “possible but quite hard to make money”. I wonder how many Malaysian bloggers do make money out of blogging. Weblogs can reach a broad audience and some of the blogs are entertaining. They carry stuffs that we do not normally find in books. Some of them contain useful information. Despite the few number of bloggers who made money out of blogging, people blog for the fun of it. In fact, I think people who blog for money are quite rate. Most do it because they enjoy writing about their experiences and also want to put forward their opinions. After all, it is free. With no shelf space to pay for and no manufacturing costs, blogging can be satisfying and if lucky, profitable. – Commented by Ram Peow Loong Naidu.

  3. Indeed, bloggers need to always update their blogs so that it can help them to earn money. From the image that you posted about the state of blogging world, from there I can see that only few percentage of bloggers can use blogs to earn enough money for their family which give me an idea that become a blogger is not an easy job. Bloggers not only need to keep updating their blogs, the content of the blog need to be interesting enough to attract readers to read about it. One of the example of blogger that I think is very successful is Xiaxue which is from Singapore. She now became a very successful blogger where she get a lot of sponsorship from different company. Besides, she also won a lot of awards which makes her become more popular now. If you are interested, you can go to http://www.xiaxue.com to take a look at her blog.

  4. It is possible for bloggers to make money through weblog. The blog is no longer a website where personal diary is written, but certain people uses weblog to sell and purchase certain items. The weblog topic now comes in many variety, like certain people uses it as a diary, some as an academic debate, some to sell items and many other more genre. We can easily gain information within a click and no longer have the need to go around searching for information.

  5. Its so true.Guess quality over quantity is applicable to the webloggers? They rather to attract more people to read instead of maintaining the quality of the content. Reason? It’s simply because with more visitors, they’ll get more readership and means more money to flow in!

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