Here’s a short video clip about blogging before I start writing.

‘A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. Postings on a blog are almost always arranged in cronological order with the most recent additions featured most prominantly.’ – Matisse Enzer (2011)

In the article of Shirky (2002), he argued that most of us can’t make money by doing weblog. If by blogging itself, it is possible but quite hard to make money but there’s such thing call Nuffnang which is born in Malaysia. Well, what is Nuffnang? Nuffnang is a place where bloggers generate income through blog ads placed by various brands, and become part of a close-knit community through a vast range of exclusive events and contests they organize and support (Nuffnang, 2012). Nuffnang.com.my is launched on 27th February 2007.

Image URL: http://www.nuffnang.com.my/about/our-name

Nuffnang allows blogger to make money through blogging. First is placing advertisement in their own blog and when someone visit your blog and click on the advertisement, money counts. Second type is by participating in the contest organize by them and lastly do an advertorial like a blog review for a certain brand and you will get paid.

Source URL: http://www.chuckei.com

This is a famous blogger from Malaysia. Her name is Jane and her blog is http://www.chuckei.com. I’m going to use her blog as example.

Source URL: http://www.chuckei.com

So the two TLC advertisement is what I’ve mentioned just now placing advertisements in their own blog. So when people read your blog and click on it, money counts. However, blogger have to be hardworking to update their blog often to increase the traffic to their website. Nuffnang cooperate with many different brand such as Nike, Citibank, Nokia, F&N, Disney Pictures, Honda, Samsung, Proctor & Gamble and many more. Therefore there will be many different kind of advertisement appear in the blog.

This is the money earned from the advertisements. I got this from my friend, she’s a blogger and she placed Nuffnang in her blog too. According to my friend, she received the payment twice before. Basically she just blog about her daily life and nothing special much, but it could generates money as well.

Source URL: http://blog.nuffnang.com.my/2012/09/25/veet-it-off-with-nuffnang/

This is a competition organized by Nuffnang for the bloggers to win cash prizes and products. Blogger just have to follow the step provided by them and they might winning it. Simple and cool way to get reward.

Source URL: http://www.chuckei.com/search/label/Advertorials%20%E2%99%A5?max-results=20#.UGMCyY3iadA

Lastly, this is the advertorial and the blogger is doing blog review for Samsung Galaxy Note. Some company like to find blogger to do a blog posting on their new launch product. The main reason is most of the famous blogger have many followers and they could influence those followers to purchase the product.

According to Sifry’s Alert (2004), on an average weekday, there are over 15,000 new weblogs created per day. That means that a new weblog is created somewhere in the world every 5.8 seconds. There are over 275,000 individual posts every day which means that on average, more than 3 blogs are updated every second. The two charts below to support what he said.

Technorati tracking graph of weblog growth

Statistic URL: http://www.sifry.com/alerts/archives/000356.html


Statistic URL: http://www.sifry.com/alerts/archives/000356.html

As we could see, the number of blogger is increasing day by day. Blog allows us to express our own thoughts without any barriers. Besides, it doesn’t cost anything as well. In this platform, everyone can be a writer for anything.

Source URL: http://blogging.org/blog/blogging-stats-2012-infographic/

The source above is a survey done by Blogging.org over 1000 bloggers across US. According to Rampton (2012), there are an estimated 31 Million bloggers in the US as of July 2012. Rampton continued saying that: –

  • 8% Enough Money To Support A Family
  • 81% Never Make $100 From Blogging
  • 9% Enough To Sustain Their Personal Lifestyle Blogging 4-6 Hours A Day
  • 2% Make $150K+ Blogging 1-2 Hours A Day

There are 19% of US bloggers actually makes money and having a big impact in their life. As i mentioned the blogger just now, Jane who’s from Malaysia she makes a lot of money through blogging as well. For your information, she did mention in her blog before she bought herself a car one year ago and she’s only 20 years old. However, i agreed with what Shirky said, blogging just could be an amateur to earn some side income.


Enzer, M 2011, Glossary of Internet Terms, accessed 26/9/2012, http://www.matisse.net/files/glossary.html

Nuffnang 2012, Our Story, accessed 26/9/2012, http://www.nuffnang.com.my/about/our-story

Rampton, J 2012, Blogging stats 2012 (infographic), accessed 26/9/2012, http://blogging.org/blog/blogging-stats-2012-infographic/

Sifry’s Alert 2004, Technorati tracks 3 million blogs, accessed 26/9/2012, http://www.sifry.com/alerts/archives/000356.html

Convergence Culture

Spend your few minutes to watch the video below. The video is very interesting and it shows a lot of fact that we might don’t know. It is all about the media in our daily life.

Image URL: http://photo.goodreads.com/books/1169200907l/38860.jpg

This week, we gonna look into media convergence. What it is about? In the article of Henry Jenkins, he said that: “media convergence is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres and audiences.” Convergence talks about technological, industrial, cultural and social changes.

Image URL: http://www.iphone365.eu/wp-content/uploads/2012/04/1nokia-3310-vs-iphone-4s.jpg

Familiar with the two phones above? Compare the traditional nokia phone with today’s iphone. There are so many differences that’s why the Henry Jerkin mentioned that our cell phones are not simply telecommunications devices. Besides calling and sending text messages, what else you use for your phone today?

#1: Facebook

Image URL: http://www.bestdesigntuts.com/wp-content/uploads/2012/01/Facebook-apps-for-iPhone.jpg

#2: Instagram

Image URL: https://lh5.ggpht.com/gFNki2kfYp7iG_W5tgMro7XyYG0A8hahUgQyNDkc3aDZ-5OriUeteUVFfOcJQNz6eFg=w705

#3: Whatsapp

Image URL: http://blog.rage.com.my/wp-content/uploads/2009/11/whatsapp.jpg

#4: Gaming

Image URL: http://thefuntimesguide.com/images/blogs/iphone-game-apps.jpg

#5: Photo editing

FotoRus (GifRus) อีกแอพฯ ที่น่าลองสำหรับคนชอบถ่ายภาพ ตกแต่งภาพ app review FotoRus (GifRus) อีกแอพฯ ที่น่าลองสำหรับคนชอบถ่ายภาพ ตกแต่งภาพ app review

Image URL: http://www.mxphone.net/appreview-fotorus/

In today society, phone is playing a very important role in our life. True? Besides for basic function for calling and text messaging, we used our phone to log in to all sort of social media, online chatting, play games, take photo, edit photo, video calls, e-mail and so much more. Smartphone today comes with many function that are so useful in our life, this is the reason why we call them as ‘Smart’ phone. In the old times, people use phone for calling and sending text messages but today we use phones for so many different purpose. This is  when media convergence happens. Convergence is more than a corporate branding opportunity; it represents a reconfiguration of media power and a reshaping of media aesthetics and economics (Jenkins, 2004). The power of media and technology reshape our society today.

According to the author, convergence represents an expanding opportunity for media conglomerates, since content that succeeds in one sector can expand its market reach across other platforms. I do agree with what the authors said, as convergence happens all the media will be joint together. For example news, in the old time news are only available in newspaper and then slowly bringing in to TV and radio. But what happen in the society today? We could read news online. Most of the media owner have their own news website such as The Star Online, Malaysia Kini, Sin Chew Daily and others. Those smart phone have different type of news application as well for both local and global news. According to Mallard (n.d.), convergence provide more efficient organization because the same reporter can write the story, read a version of it on television, discuss it on radio and publish it (along with the other components) on the Internet. Media convergence saves time and money. However, there are some drawback as well. The emerging of technology and internet provide many choices for the customers, therefore customer loyalty is one of the consideration. As there are many choices available, consumers will switch their choice easily therefore all the organization have put more effort in this competing society. There are always advantage and disadvantage in everything, its base on how we perceive it.

” Thanks to the proliferation of channels and the portability of

new computing and telecommunications technologies,

we are entering an era where media will be everywhere and

we will use all kinds of media in relation to

each other.” – Henry Jerkins (2004)


Mallard, D n.d., Reasons for Media Convergence, accessed 21/9/2012, http://iml.jou.ufl.edu/projects/Spring03/Mallard/reasons.html

Jenkins, H 2004, The Cultural Logic of Media Convergence, International Journal of Cultural Studies, vol.71, no.1, pp33-43.

Copyright. Plagiarism. Piracy.

People like us in the society today expect things to be free on the internet. We download free movie, free song, free image, free video and others. We search for free things on the web everyday. Who really cares about copyright, piracy and plagiarism? What if someday we have to pay for everything we use in the internet? Well, how much do you really know about them?

[ 1. Copyright ]

copyright all rights reserved logo Blogging Rules: Knowing About Copyrights

Image URL: http://technicallyeasy.net/2012/08/blogging-rules-knowing-about-copyrights/

What is copyright? According to Australian Government Attorney-General’s Department, copyright is a type of property that is founded on a person’s creative skill and labour. It is designed to prevent the unauthorised use by others of a work, that is, the original form in which an idea or information has been expressed by the creator. The law on copyright in Malaysia is governed by the Copyright Act 1987 (the “Act”) which came into force on 1 December 1987. The law has undergone various significant updates since then, with amendments to the Act taking effect in 1990, 1999, 2000 and 2003 (MIPA 2011). According to MIPA as well, literary works, artistic works, musical works, films, sound recordings and broadcasts are the kinds of works protected under copyright law.

Image URL: http://www.erikjheels.com/803.html

The left side of the diagram is copyrights which it is exclusive to the owner  or creator of something. Copyright is needed to reward all those creative people. In the middle of the diagram which is fair use means copyright works can be use without permission for some purpose. While the right side is use of copyrighted works which we actually don’t need any permission from the copyright owner.

[ 2. Plagiarism ]

Image URL: http://www.geekosystem.com/argentinian-plagiarism/

Are you familiar with the words and symbols in the image? How often do you use it? How much you need it when doing your assignment? Many people think of plagiarism as copying another’s work, or borrowing someone else’s original ideas. In fact, plagiarize means to steal and pass off (the ideas or words of another) as one’s own, to use (another’s production) without crediting the source, to commit literary theft and to present as new and original an idea or product derived from an existing source (Plagiarism. org 2012). In short, plagiarism involves both stealing someone else’s work and lying about it afterward, it is an act of fraud.

Image URL: http://oliveharveycollegelibraryguides.pbworks.com/w/page/47192856/Plagiarism

We are always told by lecturers to aware of plagiarism. It is very important to give credit to anything we copy form someone’s work. We should not copy something completely from the internet and we have to remember give credit to anything we used.

Image URL: http://oliveharveycollegelibraryguides.pbworks.com/w/page/47192856/Plagiarism

[ 3. Piracy ]

Image URL: http://www.tidusyuna.com/blog/archives/896

According to UNESCO (2007), piracy includes he reproduction and distribution of copies of copyright-protected material, or the communication to the public and making available of such material on on-line communication networks, without the authorization of the right owner(s) where such authorization is required by law. It looks into few different type of works including music, literature, films, software, videogames, broadcasting programs and signals. Today, we could find a lot of pirate goods in the market. For instance DVD, CD, games, branded bag and so on. There are too much of pirated goods and why people goes for them? Simply because they are cheaper.

The technological society today brought up a lot of piracy and plagiarism issues. In the abstract of Snapper’s article (1999), he explained that piracy is the infringement of a copyright while plagiarism is the failure to give credit. I had discussed about copyright, plagiarism and piracy before this to let everyone clear about them. According to Snapper as well, plagiarism matters more than copyright piracy on the web. Do you agree with it? I do agree with Snapper because the failure of giving credit to the author is like using someone’s work as your own work. Why shall we need copyright? That’s because people who created and put a lot of effort in their work need to be protected. Besides, Snapper (1999) also said that plagiarism is the failure to abide by scholarly standards for citation of sources and these are important to assure us that information can be verified and traced to its source. For instance, you did an assignment and you did not give any credit to the original author, how could u trace back all the information? However, the rapid growth of internet leads to the increase of online plagiarism.  People today copy and paste information without thinking about plagiarism. Because everyone think that (continue with the image below).

Image URL: http://mesmerizedbysirens.blogspot.com/2012/01/on-piracy-reply.html


Australian Government Attorney-General’s Department, n.d., What is Copyright? accessed 12/9/2012, http://www.ag.gov.au/Copyright/Pages/Whatiscopyright.aspx

Malaysian Intellectual Property Association (MIPA) 2011, Copyright, accessed 12/9/2012, http://www.mipa.org.my/copyright.html

Plagiarism. org 2012, What is Plagiarism? accessed 12/9/2012,  http://www.plagiarism.org/plag_article_what_is_plagiarism.html

Snapper, J 1999, On the Web, plagiarism matters more than copyright piracy, accessed 8/9/2012, http://www.springerlink.com/content/l215064qj8kk1331/

United Nations Educational, Scientific and Cultural Organization (UNESCO) 2007, What is Piracy? accessed 12/9/2012,  http://portal.unesco.org/culture/en/ev.php-URL_ID=39397&URL_DO=DO_TOPIC&URL_SECTION=201.html


We are surrounded and fascinated by media today, aren’t we?

Media have become such an integrated part of our lives that most of the time we are not even aware we are using media. It’s like blending ourselves in the media world and we did not aware that we are actually using them in our daily activity. Undeniable, media had become the biggest part of our lives. Agree with it?

Let’s just spell out the things you do daily and see how much of them are related to media. By then, you will know the answer.

You get up in the morning to the sound of the phone-alarm, get yourself prepare and off to college. Get in your car, turn on the “radio” and drive all the way to college. While on the way to college, you drive through highway and saw many “billboard” along the highway. When you reach college earlier, take out your phone and browse through some “social media website” – “Facebook”, “Twitter”, “Instagram” and so on.  You might receive messages as well and you reply them via “Whatsapp”, “Line”, “Messanger” etc. “Textbook” was taken out when class started. Drive all the way back home again after class dismiss, “radio” is on and “billboard” appearing along the highway again. When you reach home, you turn on your laptop for several purposes. Log in to the “social media website” again, or you might relax yourself by listening song in the “Youtube” or watch some “online drama / movie”. After your relaxation time, you have to do some assignment. “Google” as your best friend while doing assignment, you can search anything you want to aid you in the assignment progress. At the same time, you might chatting with your friends through the social media again. There goes the end of the day, see how many media you used in your daily life. 

Image URL: http://www.liberatemedia.com/blog/is-social-media-now-mass-media/

Did you realize how many type of media you used everyday? All of those activities are expressed in the way we use, co-create, and give meaning to media in our everyday lives (Deuze, 2006). The centrality of using and making media in everyday life reveals our endless fascination with media. No one is ‘outside’ anymore, whether by choice or necessity. This showed that media have become central to our understanding of ourselves and the world in which we live. Media is like a mirror of the society which reflects each and everything about the society to us.

Peoples today choose and filter the media they want and they do not want to use and see. For instance the example i mentioned above, people today are more on social networking compare to the traditional media. Especially the Y generation, they spent most of their time on new media.  They look for job, shopping, spend their leisure time and others on internet. This is why lead to the rapid growth of internet.

Image URL: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/

The chart above showed that 92 percent of employers and recruiters already use or plan to use social networks to find job candidates this year. As we could see, business today have slowly shift to new media form where people find job through internet instead of newspaper and other traditional media. Besides, there are more interactive advertising as well due to society are more into the internet today. Wasserman (2012) revealed that U.S. online advertising as revenues topped $31 billion, a 22% jump over 2010 and a new record, according to the Interactive Advertising Bureau (IAB). Add on, online shopping is increasing year by year as well. Internet provide a huge marketplace for the society. Ritchie (2012) mentioned that according to a survey by Belgium-based InSites Consulting, about 61 percent of U.S. companies listen to what consumers say about them on social network sites. Company today rely much on social network sites as the usage on it is growing non stop. Ritchie (2012) add on with the point of social media usage in general was high, with 80 percent of U.S. firms using Facebook. The numbers were 48 percent for LinkedIn, 45 percent for Twitter and 31 percent for YouTube.

Media are playing an important role in our life since their existence but the society now are shifting to new media world, where most of the things they do is related to new media. Will the traditional media extinct in the future?


Deuze, M 2006, Liquid Life, Convergence Culture, and Media Work, accessed 8/9/2012, https://scholarworks.iu.edu/dspace/bitstream/handle/2022/3343/Liquid%20Life%20Deuze%202006.pdf

Ritchie, J 2012, Most U.S. companies listen to customers on social network sites, accessed 8/9/2012, http://www.bizjournals.com/cincinnati/blog/socialmadness/2012/06/most-us-companies-listen-to.html

Wasserman, T 2012, Internet Ad Revenues Hit $31 Billion in 2011, Up 22% over 2010, accessed 8/9/2012, http://mashable.com/2012/04/18/internet-ads-31-billion/