#BCM240 – Digital Storytelling (Reflection Post)

My project link in Youtube: http://www.youtube.com/watch?v=QRAiFq9DAAA&feature=youtu.be

The topic of my digital story telling project is youth and their mobile phone. The purpose of selecting this topic is because mobile phone plays a very important role to our everyday life especially towards the youth. According to Campbell (2006), young people tend to have very positive perceptions towards their mobile phones, it has become an important tool for social connection (as cited in Andrew, Ledbetter & Amber 2013). The main message of this project is letting audience know the relationship between youth and their mobile phone and how this impacts their life. The two contrasting arguments in my story is that mobile phone brings a lot of advantages to our daily life such as communication tool, increase the connectedness among friends and family, bring convenience for us with the multiple functions available in phone and others. However, it does create some negative impact. Even though cell phones are technically banned in schools, a research shows that 64% of teens who own cell phones have texted during class (Lenhart, Ling, Campbell, & Purcell, 2010 as cited in Andrew, Ledbetter & Amber 2013). This has negatively impact their study life by reducing the attention to classroom task.

The digital storytelling project will be uploaded to YouTube. YouTube is a video sharing website that allows billions of people to discover, watch and share originally-created videos (YouTube 2013). YouTube is characterized by global audiences dispersed in different spatial and temporal locations of Internet access (Sumiala & Tikka 2013). By uploading the project in YouTube, people around the world could access to my project and it offers text facility that viewer able to post comment on it. Viewers are able to rate, like or unlike the video as well. Through this, I could get feedback on my project and interact with the viewers in this online space. Acording to Chenail (2009), YouTube offers students, teachers and practitioners of a platform to introduce basic qualitative research concepts, sharing qualitative data from interviews and field observations, and presenting completed research studies (as cited in Zia, Paratha & Jan 2012).

The theory that used to further discuss this topic is uses and gratification theory which focuses on why people turn to the media to satisfy their social and psychological needs. According to Dimmick et.al (1994), there are two motives of using mobile phone which is instrumental and intrinsic need (as cited in Balakrishnan & Raj 2012). Instrumental need refers to the use of mobile phone to accomplish a task while intrinsic need is the communication for the purpose of companionship or reassurance. The theory also explained the private use of public space which is using mobile phone in public places such as cinemas, classrooms and others. A short interview was conducted as well to understand how youth attach to their phone and to further understand the needs of mobile phone in their life. The purpose of doing this interview is to gain more interactivity while doing this project. From the interview, all of the youth are very attach to their phone and they use it for several purposes such as listening to music, browsing their social media, chatting with friends and so on.

While doing this project, pictures and background music are the most challenging part. We are only allowed to use licensed audio and picture in our project. There are some links provided for us to find materials for the project however the materials are limited. Therefore it requires more time and effort while searching for the pictures and background music that is needed for the project. Copyright issue may arise due to the usage of images and music sourced from third parties in the project. Given that this university project, copyrighted materials such as images and background music use in the project will be used on the basis of fair use that creates exceptions for creative works used for educational purposes. According to ADEC (1996), fair use is a legal principle that provides certain limitations on the exclusive rights of copyright holders. Under the Portion Limitations Sections 6.2.1, students may incorporate portions of lawfully acquired copyrighted works when producing their own educational multimedia projects for a specific course (ADEC 1996).

This is the first time doing a research assignment into video clip which I found it very interesting. This subject’s assessment digital storytelling is very interactive compare to other assessment. Mollgaard (2007) mentioned that the new generation is portrayed as essentially different from the older in education, social and cultural expectations and needs are intensely shaped by digital technology. The assessment required us to do it in digital platform which provides greater interactivity that enables us to engage with others around the world such as UOW students in Australia. Through this project, I learned about how space and place affects the media audience and this gave me an idea on how to carry out this digital story telling project.


Andrew, M, Ledbetter, & Amber, N 2013, ‘Teacher Technology Policies and Online Communication Apprehension as Predictors of Learner Empowerment’, Communication Education, vol.62, no.3, pp.301-317, accessed 18/10/2013, http://www.tandfonline.com.ezproxy.uow.edu.au/doi/pdf/10.1080/03634523.2013.767917

ADEC 1996, Fair use guidelines for educational multimedia, accessed 6/11/2013, http://www.adec.edu/admin/papers/fair10-17.html

Balakrishnan, V, & Raj, R 2012, ‘Exploring the relationship between urbanized Malaysian youth and their mobile phones: A quantitative approach’, Telematics & Informatics, vol.29, no.3, pp.263-272, accessed 14/10/2013, http://ey9ff7jb6l.search.serialssolutions.com.ezproxy.uow.edu.au/?genre=article&issn=07365853&title=Telematics+%26+Informatics&volume=29&issue=3&date=20120801&atitle=Exploring+the+relationship+between+urbanized+Malaysian+youth+and+their+mobile+phones%3a+A+quantitative+approach.&spage=263&pages=263-272&sid=EBSCO:Communication+%26+Mass+Media+Complete&aulast=Balakrishnan%2c+Vimala

Mollgaard, M 2007, ‘1. Reflecting the new realities of the digital age’, Pacific Journalism Review, vol.13, no.1, pp. 8-18, accessed 6/11/2013, http://web.ebscohost.com.ezproxy.uow.edu.au/ehost/pdfviewer/pdfviewer?sid=00653f37-43ad-49ac-9596-8499205ddcc6%40sessionmgr112&vid=1&hid=121

Sumiala, J, & Tikka, M 2013, ‘Broadcast Yourself—Global News! A Netnography of the “Flotilla” News on YouTube,’ Communication, Culture & Critique, vol.6, no.2, pp.318-335, accessed 6/11/2013, http://ey9ff7jb6l.search.serialssolutions.com.ezproxy.uow.edu.au/?genre=article&issn=17539129&title=Communication%2c+Culture+%26+Critique&volume=6&issue=2&date=20130601&atitle=Broadcast+Yourself-Global+News!+A+Netnography+of+the+%27Flotilla%27+News+on+YouTube+Broadcast+Yourself-Global+News!+A+Netnography+of+the+%27Flotilla%27+News+on+YouTube.&spage=318&pages=318-335&sid=EBSCO:Communication+%26+Mass+Media+Complete&au=Sumiala%2c+Johanna+Maaria

Youtube 2013, About Youtube, accessed 6/11/2013, http://www.youtube.com/yt/about/en-GB/

Zia, A, Paracha, S, & Jan, M 2012, ‘Usage of Social Networking Website (YouTube) by Teenagers in Lahore, Pakistan’, Global Media Journal: Pakistan Edition, vol.5, no.2, pp.26-40, accessed 6/11/2013, http://web.ebscohost.com.ezproxy.uow.edu.au/ehost/pdfviewer/pdfviewer?sid=b358ffea-bbaa-4423-87e1-c874670c4be5%40sessionmgr113&vid=1&hid=121



#BCM240 Reflection

Blogs have become one of the best-received applications in the Web 2.0 era and have fundamentally changed the way we use the Internet, from mostly information consumers to information creators and contributors (Du & Wagner, 2007).

Time flies in a blink of eyes, it has almost come to the end of my semester. This will be my last academic blog posting for my final semester of degree. I have been blogging for the past three semester, it is not a new experience for me however i did learn a lot each time i blog. I do love academic blogging, it lets me further understand each of every topic i learnt and it helps me to bring together aspects of my academic and non-academic lives.  The primary goal for blogging is encourage students to be continually engaging with the subject material that thought in class by adding in some of their research and expressing their opinions and ideas. Wang, Lin and Liao (2012) mentioned that blogs in online educational settings has the potential to help enhance students’ knowledge sharing and learning effectiveness. As mentioned in the quote above, blogs changed the way we use internet. From getting information from the internet, we create blogs that enable us to share, create and interact in a virtual space as well through writing and commenting on each other’s posts to generate knowledge. It let us further understand each topic not only by doing further research on our blog posting but also reading through our classmates’ posting as well. Furthermore, we could understand peoples’ idea and thought on particular topic too after reading their blog posting. Yu-jung and Yu-chih (2012) claimed that blogging creates the sense of ownership and encouraged students to write freely and promoted self-expression, and construction of knowledge collaboratively. I agreed with the scholars, blogging let us express ourselves freely on discussing thoughts, ideas and opinions.


My leading readership comes from Malaysia, United States, United Kingdom and Australia. I was quite surprised when I found out i actually attracted so much readers oversea and this motivated me to do it better. This is how powerful internet could be, bringing all audience from different country around the world. We don’t know who they are, but we are connected in the web space.



The attachment above shows that one of my blog post – piracy attracted the most viewers this month. The stats from WordPress is really useful to let us know where our audience from and what topic is more favorable by them. It could let us further improve our blog content and writing style as well.

In a nutshell, blogging helps me discovered issues regarding Media, Audience and Place and how media is consumed and the way media influencing our life. The topic that build my interest the most is the mobile audience. I think the reason is because I’m overattach to my phone as well hence i could provide more opinion and interested to find out more on this topic. It provide me a platform to share my opinions and thoughts with everyone around the world. In addition, blogging is capable of building a broader range of skills relevant to academic research such as information searching, literature reviewing, and writing skills like organizing, paraphrasing, and referencing (Eddy 2010). I would say blogging is useful for academic purpose that enable students to do further research for all the topic we learnt in class. It is about a self-presentation, information exchange and social networking. We present our own opinions, exchange information with others who are doing the same topic and lastly blogging connect us with others around the world.



Eddy, C 2010, Using blogging to enhance the initiation of students into academic research, Computers & Education, vol.55, no.2, pp.798-807, accessed 20/10/2013, http://www.sciencedirect.com.ezproxy.uow.edu.au/science/article/pii/S0360131510000989

Yu-jung, C, Yu-chih, S 2012, Blogging to learn: becoming EFL academic writers through collaborative dialogues, Language, Learning & Technology, accessed 20/10/2013, http://go.galegroup.com.ezproxy.uow.edu.au/ps/i.do?action=interpret&id=GALE%7CA281111855&v=2.1&u=uow&it=r&p=AONE&sw=w&authCount=1

Wang, Y, Lin, H, Liao, Y 2012, Investigating the individual difference antecedents of perceived enjoyment in students’ use of blogging, British Journal of Educational Technology, vol. 43, no.1, pp.139–152, accessed 20/10/2013, http://onlinelibrary.wiley.com.ezproxy.uow.edu.au/doi/10.1111/j.1467-8535.2010.01151.x/pdf

#BCM240 – Mobile Audiences

According to ITU (2010) (as cited in Humphreys, Pape & Karnowski 2013), there are over five billion mobile phones users worldwide and this make the most popular and rapidly adopted information communication technology in history. The mobile communication is getting more saturated by mobile internet services, it also merged into wider media context which involve of both hardware (cameras, audio players etc) and software (Facebook, games etc). It is quite amazing when we compare the phone in 1990s and the phone we are currently using right now, the technology could grow so rapidly.

Image URL: http://3.bp.blogspot.com/_Le87uN76GVw/SrpMQ2-H5HI/AAAAAAAAA7s/IGZlOgJMnaU/s320/gap.jpg

We are living in a media saturated world today. Kids in the old time were playing with some barbie doll but kids today are playing with their ipad or iphone. It is quite sad to see this happen because peoples nowadays are over attached with their devices especially phone. Technology advancement makes everyone’s life turn much easier because we could do a lot of thing by using our phone. For instance like email, social media chatting, gaming, reading news and others. Instead of getting someone’s phone number, we will ask for their Facebook username, wechat id etc these day.

photo (2)_副本

The photos above taken by me as required for this week blogging. In my opinion, youth and kids nowadays are overattach to their phone. According to research, young people often think about their phone when they are not using, it is a phenomenon termed as cognitive salience whereby users constantly check their mobile phones for missed messages or calls (Humphreys et.al 2013). Mobile phones shorten the physical distant between people because everyone gets connected by using those social media. We could video call with someone far away from us, texting with people around the world. Some youth even think that using a technologically advanced mobile phone could higher their status among their peers. Green (2002) (as cited in Humphreys et.al (2013) mentioned that it is basically a space-adjusting technology that allows one to move around easily in different and multiple social spaces. We could carry our mobile phone everywhere and it serve as a private space for us. Some people are more comfortable by texting instead of talking face to face. It serve as a private space because we could make our phone private by setting passcode, without letting someone else see the content of our phone.  Mobile phone is more to a private device compare to a laptop or tablet because the screen is particularly small, people could hardly see the content of it. It has no doubt that mobile phone bring a lot of convenience to our life however it does impose a lot of disadvantage to us as well.


Humphreys, L, Pape, T, Karnowski, V 2013, ‘Evolving mobile media: uses and conceptualizations of the mobile internet’, Journal of Computer-Mediated Communication, vol.18, no.4, accessed 10/10/2013, http://ey9ff7jb6l.search.serialssolutions.com.ezproxy.uow.edu.au/?genre=article&issn=10836101&title=Journal+of+Computer-Mediated+Communication&volume=18&issue=4&date=20130701&atitle=Evolving+Mobile+Media%3a+Uses+and+Conceptualizations+of+the+Mobile+Internet.&spage=491&pages=491-507&sid=EBSCO:Communication+%26+Mass+Media+Complete&aulast=Humphreys%2c+Lee

#BCM240 – Piracy

It is common to see people downloading movie or music song online these days. The proliferation of digital technology enables everyone to do this easily.  As Mr Faizal ask in the class, how many of us never download anything illegally before, none of us rise up our hand. Piracy had become a common behavior in the society today. The infographic below shows some facts of piracy.


Infographic URL: http://www.go-gulf.com/blog/online-piracy/

As we could see, 70% of people felt nothing wrong in online piracy. In my opinion, everyone think that it is common to do so, none of us felt like it was a crime in doing this even though we knew this is illegal. We used to watch the latest drama or movie from the internet, downloading the song we like and burn it into cd etc. In addition, piracy leads to some economic downturn as well, music industry losses 12.5 billion each year and 71,060 jobs lost in United States each year. UK revenues from online music were higher than revenues for both CDs and vinyl combined for the first time in 2013 (Gibbs 2013). Malaysia rated as the top 5 country for online piracy with 75% while the country that involves the most online piracy is China.

In the article of Mirghani (2011), the author said that everybody is a pirate, the advance technology and increases the infringement. Some recent surveys indicate that more than half of the United States college students frequently download music and movies illegally from unlicensed P2P networks (RIAA as cited in Mirghani 2011). I think this happen in almost every country because teenagers spend a lot of their time with the internet, thus it is common to see this happen. Furthermore, Amici (as cited in Mirghani 2011) mentioned that almost every act of teaching relies on others’ copyrighted works. Many of the basic tools of teaching would usually constitute copyright infringements such as distributing photocopies, performing copyrighted works in class, and viewing film and video in class. In addition, students rely on copying, distribution, and performance of copyrighted works as well while doing our assignments. There are many reason that cause piracy happens, the main reason is probably because most of the thing available in the internet is free and it could be easily accessed. I think it is not easy to curb piracy as in the technologies are getting more advance and people rely too much over the internet. However, it is still important to educate the society that piracy is not a good behavior.



Mirghani, S 2011, ‘The War on Piracy: Analyzing the Discursive Battles of Corporate and Government-Sponsored Anti-Piracy Media Campaigns’, Critical Studies In Media Communication, vol.28, no.2, pp.113-134, accessed 4/10/2013, http://web.ebscohost.com.ezproxy.uow.edu.au/ehost/pdfviewer/pdfviewer?sid=9676127f-bccc-4a16-b37d-dcaba28ea286%40sessionmgr15&vid=1&hid=24

Gibbs, S 2013, Google takes down more than eight ‘pirate’ links every second, accessed 4/10/2013, http://www.theguardian.com/technology/2013/oct/07/google-pirate-links-digital-revenue-copyright-holders

#BCM240 – Fandom

Fandom refers to fans of sport or famous person. Research shows that sports fans do influence the business practices today. Sports team brands have astonishing power to infiltrate culture, particularly in the media-saturated economy of the 21st century (Guschwan 2012). .Most of the sports fans for instance like football fandom, they often watched live matches in stadium or through television. These matches act like an endorsement for the media products and licensed merchandise such as Nike. During the matches, the football players will wear their jersey sponsored by particular brand at the same time they are promoting it as well. When this fandom saw their favorite team or player wearing the latest jersey, they will get one as well. Guschwan (2012) explored that fans of any sports team are an asset of the brand, brand managers realized the usefulness of fans and are seeking to exploit fan labor. In the meantime, social media enabled the fans to easily meet online, thus created an online opportunity for the marketers to exploit the fan labor.

One famous football player I would mention is Cristiano Ronaldo who earns nearly half of his $44 million income from sponsors. Ronaldo’s 60 million Facebook fans and 20 million Twitter followers are both tops among all athletes (Badenhausen 2013). The video above shows Andy Caine, Nike Football Creative Director talks about the insights and inspiration behind Cristiano’s new collection. Ronaldo is currently in the last year of a previous five-year deal signed with Nike in 2010. The huge marketing potential for Ronaldo is pretty apparent on a global level hence Nike s looking to further lock down the world’s most popular athlete (Sneaker Report 2013). With Cristiano Ronaldo providing the star power, Nike engaged multitudes of fans. The academic discourse of fandom led by Henry Jenkins centers the consumers’/fans’ uses, needs and desires, while dealing warily with the inherent economic and power inequalities of the marketplace (Guschwan 2012). Nike does establish a page with all the endorsement products of Ronaldo (http://nikeinc.com/cristiano-ronaldo). In my opinion, celebrity endorsement is very important for a product or brand to attract the target audience to purchase the products. Sports team brands use individual stars to boost the team brand. In addition, the power of fandom does give a very big influence as well in a way that giving out full supports to their favorite celebrity.


Badenhausen, K 2013, Floyd Mayweather fans versus Cristiano Ronaldo fans on social media, accessed 27/9/2013, http://www.forbes.com/sites/kurtbadenhausen/2013/08/13/floyd-mayweather-fans-versus-cristiano-ronaldo-fans-on-social-media/

Guschwan, M 2012, Fandom, brandom and the limits of participatory culture, Journal of Consumer Culture, vol.12, no.11, pp.19-40, accessed 27/9/2013, http://joc.sagepub.com.ezproxy.uow.edu.au/content/12/1/19.full.pdf+html

Snearker Report 2013, Nike reportedly working out $64 million endorsement deal for Cristiano Ronaldo, accessed 27/9/2013, http://sneakerreport.com/news/nike-reportedly-working-64-million-endorsement-deal-cristiano-ronaldo/

#BCM240 – Moral Panic – Smartphone

The new media shapes our cognition of time and space: reality time, cyber time, real world, and cyberspace. In this digital era, new media stimulates ccelerates the speed of interaction and diversifies interactions (Kweon, Hwang, Jo 2011). New media like smartphones are becoming essential to our everyday lives by serving as tools to fulfill tasks both at work and home. It overcomes the limitation of both physical and geographical barriers. By using a social media application in smartphone, we can easily connect to people around the world. We could call them, text them or video call them as well by simply clicking a few button. The panic over smartphone arise due to the consumption on it increasing day by day.

table 1

Statistic URL: http://www.gartner.com/newsroom/id/2573415

Table 1 shows the worldwide smartphone sales to end users reached 225 million units, it increases 46.5 percent from the 2012. Mobile media allows for greater mobility and this is the reason why smartphone users are increasing everyday. When smartphone just launch, most of the users are generation Y however as time go by, we could see many generation X using smartphone today. According to Tsatsou (2009), media and communication technologies play a complex role in shifting conceptions of time and space, without diminishing to insignificance the concepts of time and space or subjective experiences of them. A smartphone overcomes time constraints because user can access it whenever needed, whereas social networking service creates various social media and space, which overcome limitations of space. The new media creates a new public sphere in a way that people realize it as a social activities space. People today enjoy making new friends and chat with their friend through social media.

Some said that smartphone make the people around them become antisocial. Whty? The reason is because people tend to communicate with their smartphone more than people around them. People are panic about smartphone widen the gap between them with their friends and family that lead to social breakdown. In the old times, people used to ring the doorbell or call the person when reach that person home, however the invention of smartphone and internet changes everything. Instead of doing that, they will inform the person by using social media such as whatsapp and wechat. The new function of social media apps audio note makes everyone rely on social media more. Research shows that using technology helps to activate different areas of brain, therefore over time it becomes overexcited, leading eventually to a sense of anxiety in the absence of external stimuli (Yeung 2013). This causes people too regularly taking out their phones. People today addicted to using their smartphone whenever they are having free time or not, they might use it while doing some other stuff as well. For instance college students who are allowed to bring in their phone to the class. Smartphone causes distraction while the class is still going on, they pay attention to their phone instead of their lecturer. Working adult as well might using their phone while meeting. Smartphone causes a lot of negative impact to our daily life, nevertheless people still rely much on it and even can’t live without it.



Kweon, S, Hwang, K, Jo, D 2011, ‘Time and space perception on media platforms’, Proceedings of the Media Ecology Association, vol.11, pp.25-48, accessed 13/9/2013, http://www.media-ecology.org/publications/MEA_proceedings/v12/8_time.pdf

Tsatsou, P, 2009 ‘Reconceptualising ‘time’ and ‘space’ in the ea of electronic media and communications’, Journal of Media and Communication, vol.11, accessed 13/9/2013, http://journals.culture-communication.unimelb.edu.au/platform/resources/includes/vol1/PlatformVol1_Tsatsou.pdf

Yeung, L 2013, Technology causing communication breakdown, accessed 13/9/2013, http://www.theedgemalaysia.com/technology/231596-technology-causing-communication-breakdown.html

#BCM240 – Television

It is very essential for every household to own a television set today. The proliferation of media technologies today results in the trend that a single household owning a multiple sets of same technology (Lee 2010). Watching television used to be one of the family activities, Saxbe et.al (2011) mentioned that most TV was watched in common home spaces such as living room and appeared as a social function that provides a platform for family togetherness. However, due to the rapid growth of technologies and the explosion of internet, people today especially generation Y don’t actually spend their time watching TV with family at home.

According to Adoimagazine (2011), Malaysian spend on average 19.8 hours online each week, in contrast they spend only 10.6 hours watching TV. In addition, more than 40% of Malaysian internet users access TV and movie content via the internet (Kemp 2012). We can easily search for the latest movie and drama in internet hence it influence people today watching it through their laptop or desktop instead of TV. Some people enjoy multitasking today. While watching TV, they might surfing internet as well or doing some other thing. Hence they might not pay attention to the TV content, TV might be just a tool to accompany them while doing their own stuff. Besides, as I mention above most of the household tonight might own more than one TV set, therefore they might be watching TV separately in their own space as well. Watching TV together with others in a same space or sharing a TV set have to respect the other audience, we can’t switch the channel anytime we want. For instance, some people enjoy watching movie through TV or laptop in their own room without other interruption, they can switch channel easily or pause the movie when it is needed. I think there are really less people sitting together watching TV with their family everyday, the togetherness that TV can bring to family have slowly disappear due to the rapid growth of technology.


Image URL: http://upload.wikimedia.org/wikipedia/commons/9/97/Family_watching_television_1958.jpg

The attachment above shows the togetherness that we could hardly see in the society today. People enjoy doing their thing in their own space or using their own gadget such as mobile phone, laptop and so on.


Kemp, S 2012, Social, digital and mobile in Malaysia, accessed 6/9/2013, http://wearesocial.net/blog/2012/01/social-digital-mobile-malaysia/

Adoimagazine 2011, Malaysian netizens spend nearly 20 hours online per week, the most time spent with any media, accessed 6/9/2013, http://adoimagazine.com/index.php/digital/127-digital-news/7303–malaysian-netizens-spend-nearly-20-hours-online-per-week-the-most-time-spent-with-any-media-

Saxbe, D, Graesch, A, & Alvik, M 2011, ‘Television as a Social or Solo Activity: Understanding Families’ Everyday Television Viewing Patterns’, Communication Research Reports, vol.28, no.2, pp.180-189, accessed6/9/2013,


Lee, FF 2010, ‘The influence of family viewing preferences on television consumption in the era of multichannel services’, Asian Journal Of Communication, vol.20, no.3, pp.281-298, accessed 6/9/2013, http://web.ebscohost.com.ezproxy.uow.edu.au/ehost/pdfviewer/pdfviewer?sid=89dca583-e3bb-44e1-a458-0a369046623c%40sessionmgr11&vid=1&hid=24